Paid Search

Paid search is a digital advertising method where businesses pay to have their ads appear at the top of search engine results, such as Google. When someone searches for related keywords, these ads are displayed prominently, helping the business attract potential customers quickly. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to target specific audiences actively seeking their products or services. This method increases visibility, drives traffic to websites, and can lead to more sales or inquiries, making it a powerful tool for businesses to connect with interested consumers in real-time.