Paid Reach

Paid Reach refers to the number of unique people who see your content because you've paid a platform, like Facebook or Instagram, to promote it. Unlike organic reach, which happens naturally when your followers see your posts, paid reach ensures your content reaches a wider or targeted audience beyond your followers. It's a key metric that helps you understand how many individuals are exposed to your message as a result of advertising spend. Paid reach is useful for measuring the effectiveness of your advertising campaigns in expanding your content’s visibility.