Paid Media

Paid media refers to advertising efforts where businesses pay to promote their content across various platforms, such as social media, search engines, or websites. It includes strategies like pay-per-click (PPC) ads, social media ads, and display banners. The goal is to reach a targeted audience quickly, increase visibility, and drive specific actions like website visits or sales. Paid media complements organic efforts by amplifying message reach and providing measurable results, making it an essential part of many marketing strategies.