Page Principles

Page Principles are a set of guidelines for creating clear, honest, and effective advertising. They emphasize understanding the audience, telling truthful stories, and focusing on what matters most to consumers. The principles advocate for integrity, simplicity, and respect, urging advertisers to build trust rather than manipulate. By aligning messages with genuine customer needs and values, brands can foster loyalty and create meaningful connections. Essentially, Page Principles encourage marketers to be authentic, respectful, and responsible in their communication, leading to more impactful and trustworthy advertising.