Paco Underhill (Environmental Psychologist)

Paco Underhill is an environmental psychologist and retail expert known for his work on customer behavior in shopping environments. He studies how people interact with spaces and products, focusing on factors like store layout, design, and ambiance that influence buying decisions. His insights help businesses create more effective retail experiences, enhancing customer satisfaction and boosting sales. Underhill’s observations reveal patterns about how consumers move, what catches their attention, and how emotional responses to environments affect their shopping habits. His research has been influential in shaping modern retail strategies and improving the overall shopping experience.