Package Design

Package design is the process of creating the visual and physical appearance of a product's packaging, including its shape, materials, colors, and graphics. It aims to protect the product, attract consumers, and communicate brand identity. Effective package design not only safeguards the product during transport and handling but also influences purchasing decisions by making the product stand out on shelves. It combines functionality with aesthetics to deliver a cohesive experience that aligns with the product’s message and target audience.