
P&G's secret marketing strategies
Procter & Gamble (P&G) employs several key marketing strategies to maintain its leadership in consumer goods. One major tactic is extensive market research that identifies consumer needs and preferences, allowing them to tailor products effectively. They also prioritize strong branding, creating memorable and relatable advertisements that resonate emotionally with consumers. Additionally, P&G uses targeted promotions and digital marketing to reach specific demographics. Their commitment to innovation ensures that products stay relevant. Lastly, strategic partnerships and sponsorships enhance visibility and brand loyalty, making P&G a trusted name in households worldwide.