P&G’s Brand Management System

P&G’s Brand Management System is a structured approach to developing, marketing, and growing its brands. It involves dedicated teams—called Brand Managers—who oversee each brand’s strategy, positioning, and performance. These teams analyze market trends and consumer needs to create effective marketing campaigns, improve products, and maximize sales. The system emphasizes long-term brand health, consistency, and innovation, ensuring each brand meets customer expectations and stays competitive. In essence, it’s a disciplined way of managing each brand like a separate business, ultimately driving growth across P&G’s diverse portfolio.