Overture

Overture is a digital platform that connects businesses with potential customers through online advertising. It allows advertisers to create targeted ad campaigns that appear on search engines like Google or Bing, helping them reach specific audiences based on keywords, demographics, or interests. By focusing on intent-driven advertising, Overture aims to attract relevant visitors to a company’s website, increase visibility, and boost sales. Essentially, it’s a tool that helps businesses efficiently promote their products or services online by placing their ads where potential customers are most likely to see them.