Over-The-Top (OTT) media services

Over-The-Top (OTT) media services deliver video, music, and other content directly to viewers via the internet, bypassing traditional cable or satellite TV providers. Examples include platforms like Netflix, Hulu, and Spotify. These services use internet connections to stream content on devices such as smartphones, tablets, smart TVs, and computers. OTT offers flexibility and customization, allowing users to watch what they want, when they want, often on multiple devices. It has transformed media consumption by providing on-demand access and reducing reliance on traditional broadcast or subscription TV services.