Over-the-top (OTT) content

Over-the-top (OTT) content refers to media services delivered directly to viewers via the internet, bypassing traditional cable or satellite TV providers. Examples include streaming platforms like Netflix, Hulu, and Disney+, which allow users to watch movies, shows, and other video content on demand through internet-connected devices such as smartphones, tablets, or smart TVs. OTT enables greater flexibility and control over viewing choices, often with no need for a cable subscription. It leverages internet infrastructure to reach audiences directly, making it a popular alternative to conventional broadcast and cable services.