Over-the-top media service (OTT)

Over-the-top media service (OTT) refers to the delivery of television and film content directly over the internet, bypassing traditional cable or satellite TV providers. Users can stream movies, shows, and other media on devices like smartphones, tablets, smart TVs, or computers. Popular OTT platforms include Netflix, Amazon Prime Video, and Hulu. This method offers flexible, on-demand viewing options, often at a lower cost, giving viewers the convenience to watch content anytime and anywhere with an internet connection. OTT has revolutionized media consumption by amplifying user choice and accessibility outside traditional broadcasting methods.