Over-the-top Content (OTT)

Over-the-top Content (OTT) refers to streaming media services delivered directly to viewers via the internet, bypassing traditional cable or broadcast TV networks. Examples include Netflix, Hulu, and Disney+, which allow users to watch movies, TV shows, and other video content on devices like smartphones, tablets, and smart TVs. OTT platforms rely on internet connectivity instead of traditional cable or satellite subscriptions, offering flexible, on-demand access to a wide range of content. This model has transformed how people consume media, providing convenience, variety, and often more personalized viewing experiences.