Outdoor Advertising Association of America

The Outdoor Advertising Association of America (OAAA) is a trade organization that represents the outdoor advertising industry, including companies that produce billboards and other out-of-home ads. It advocates for the interests of its members, promotes the effectiveness of outdoor advertising, and helps shape industry standards and regulations. The organization provides resources, research, and marketing support to help businesses communicate with audiences in public spaces effectively. Essentially, the OAAA works to support and advance the outdoor advertising sector, ensuring it remains a valuable and trusted part of the marketing landscape.