OTT (Over-the-Top) services

Over-the-Top (OTT) services are streaming platforms that deliver entertainment content directly to viewers via the internet, bypassing traditional cable or satellite TV providers. Examples include Netflix, Hulu, and Disney+. These services use an internet connection to transmit movies, TV shows, and other media straight to devices like smart TVs, computers, or smartphones. OTT services offer greater flexibility, allowing users to watch content anytime and anywhere without the need for traditional broadcast infrastructure, often with subscription or pay-per-view options. They revolutionize how audiences access media, emphasizing convenience and on-demand viewing.