OTT (over-the-top) content

Over-the-top (OTT) content refers to media services delivered directly to viewers via the internet, bypassing traditional cable or satellite TV providers. Examples include streaming platforms like Netflix, Hulu, and Amazon Prime, which allow users to watch movies, TV shows, and other video content on-demand. OTT uses internet connectivity, enabling flexible viewing on various devices such as smartphones, tablets, smart TVs, and computers. This method offers viewers more control over what, when, and where they watch, often with personalized recommendations, subscription options, and the absence of conventional broadcast restrictions.