OTOP (One Tambon One Product) program

The OTOP (One Tambon One Product) program is a Thai initiative that encourages local communities to produce unique, high-quality products reflecting their cultural heritage and craftsmanship. Each subdistrict (tambon) focuses on developing and marketing its specialty goods, such as handicrafts, food, or textiles, to promote local economic growth and preserve traditions. By supporting these products, OTOP aims to boost income for local entrepreneurs, create job opportunities, and enhance tourism. The program fosters community pride and sustainable development by helping small-scale producers reach larger markets both domestically and internationally.