OTA vs Direct Booking

OTA (Online Travel Agency) bookings are made through third-party platforms like Expedia or Booking.com, which aggregate multiple hotels and options, often charging commissions to the hotel. Direct booking occurs when guests reserve directly through the hotel's official website or contact, allowing the hotel to save on commission fees, offer personalized service, and build a direct relationship with guests. Both methods are common; OTAs provide wider visibility and convenience for travelers, while direct bookings often lead to better rates and customized experiences for guests.