OTA (Online Travel Agency)

An Online Travel Agency (OTA) is a digital platform that allows consumers to book travel services such as flights, hotels, car rentals, and vacation packages from their computers or smartphones. OTAs aggregate information from various travel providers and present it in an easy-to-navigate format, enabling users to compare prices, read reviews, and make reservations all in one place. Popular examples include Expedia, Booking.com, and Airbnb. OTAs simplify the travel planning process and often offer special deals or packages that might not be easily obtainable through traditional travel agencies.