Osterwalder's Value Proposition Model

Osterwalder's Value Proposition Model is a tool that helps businesses clearly define what value they offer to customers. It focuses on understanding customer needs, problems, or desires, and then designing products or services that meet those needs effectively. The model emphasizes two main aspects: the value the product provides (like saving time, reducing costs, or improving quality) and how it delivers that value (through features, benefits, or experiences). By clearly articulating these, businesses can better connect with their audience, differentiate themselves from competitors, and create offerings that truly resonate with customers.