Osterwalder's Theory of Business Models

Osterwalder's Theory of Business Models provides a structured way to understand how a company creates, delivers, and captures value. It breaks down the business into key components: customer segments, value propositions (the products/services offered), channels (how they reach customers), customer relationships, revenue streams, key resources and activities, partnerships, and cost structure. By mapping these elements, businesses can analyze and innovate their models to better meet customer needs and achieve profitability. This framework helps entrepreneurs and managers visualize the entire business system, making it easier to identify strengths, weaknesses, and opportunities for growth.