Osterwalder & Pigneur

Osterwalder and Pigneur are known for creating the Business Model Canvas, a strategic tool that helps organizations visualize and develop their business models. It presents a structured way to map out key elements like value propositions, customer segments, channels, revenue streams, and cost structures on a single page. This framework allows businesses to better understand how they create, deliver, and capture value, facilitating innovation and strategic planning. It's widely used by startups and established companies alike to clarify their business model, identify strengths and weaknesses, and explore new opportunities efficiently.