Osterwalder

Osterwalder is best known for creating the Business Model Canvas, a strategic tool that helps entrepreneurs and companies visualize and develop their business ideas. It presents a structured, visual chart divided into nine key components—such as value proposition, customer segments, and revenue streams—that collectively outline how a business creates, delivers, and captures value. This approach simplifies complex business planning, making it easier to analyze, innovate, and communicate your business model clearly and effectively. Osterwalder’s work has become a widely adopted framework for startups, established companies, and organizations seeking to understand or redesign their business strategies.