Osborn, Alex

Alex Osborn was an American advertising executive and a key figure in the development of creative thinking techniques. He is best known for pioneering brainstorming as a method to generate innovative ideas through free, spontaneous group discussion. Osborn believed that removing judgment and encouraging open thinking could lead to more creative solutions in business, advertising, and problem-solving. His work has had a lasting impact on creative processes, emphasizing collaboration and idea diversity to foster innovation.