organizational reputation

Organizational reputation is the collective perception people have about a company or organization based on its actions, products, and behavior over time. It reflects trust, credibility, and the overall image the organization projects to customers, investors, employees, and the public. A positive reputation can attract new customers, retain employees, and build goodwill, while a negative one can lead to loss of business and trust. Maintaining a good reputation involves consistent honesty, quality, and responsible actions that align with the organization’s values and commitments.