Organizational Behavior Management (OBM)

Organizational Behavior Management (OBM) is a field that applies behavioral psychology principles to improve workplace performance. It focuses on understanding how people's behaviors in an organization are influenced by management strategies, structured incentives, and feedback. By analyzing these behaviors, OBM helps businesses enhance productivity, safety, customer service, and employee motivation. Essentially, it uses proven behavioral techniques to create a more efficient, positive work environment where desired behaviors are encouraged and sustained through data-driven interventions.