Organic Traffic

Organic traffic refers to visitors who arrive at a website through unpaid search engine results, such as Google or Bing. When someone searches for a topic or product and clicks on a link in the search engine that leads to a website, that visit is considered organic traffic. It indicates that the website is visible in search results due to its relevance and quality, rather than paid advertisements. Organic traffic is important because it often signifies engaged, interested visitors and can contribute to sustainable, cost-effective growth for a business or website.