Organic Reach

Organic reach refers to the number of people who see your content on social media or online platforms without paid promotion. It includes views from followers or those who discover your posts naturally through sharing, algorithms, or searches. Unlike paid advertising, organic reach relies on the quality of your content and platform algorithms to increase visibility. It’s an essential measure of how effectively your content engages your audience without advertising spend. However, organic reach can fluctuate due to platform changes and competition, making consistent, valuable content crucial for maintaining visibility.