Oracle CRM (Oracle Customer Relationship Management)

Oracle CRM (Customer Relationship Management) is a software platform that helps businesses manage their interactions with current and potential customers. It organizes information about customers—such as contact details, purchase history, and communication history—making it easier for sales, marketing, and customer support teams to understand customer needs and improve relationships. Oracle CRM streamlines workflows, provides insights through data analytics, and enables personalized service, ultimately aiming to boost customer satisfaction and loyalty while increasing sales efficiency.