Optimizely Web

Optimizely Web is a digital experimentation platform that helps businesses improve their websites by testing different versions of pages and features. It allows users to create and run controlled experiments—such as A/B tests—to see which changes lead to better user engagement, conversions, or performance. By providing insights from real user interactions, Optimizely Web enables data-driven decisions to optimize website design, content, and functionality. It simplifies the process of testing and personalization, helping companies enhance their online presence and achieve their goals more effectively.