Optimizely Rollouts

Optimizely Rollouts is a feature management tool that allows teams to gradually introduce new website changes or features to small groups of users before making them available to everyone. This approach minimizes risk, as it helps identify and fix issues early, ensuring a smoother experience for users. By controlling how and when features are rolled out, businesses can test performance, gather feedback, and make data-driven decisions, all while maintaining a seamless experience and reducing the potential for errors impacting the entire user base.