optimal pricing

Optimal pricing refers to the strategy of setting a product or service's price at a level that maximizes profits while considering factors like demand, competition, and costs. Companies analyze market trends and customer behavior to determine the best price point that attracts buyers but also covers expenses and generates revenue. The goal is to find a balance where the price reflects the value offered, satisfies customer willingness to pay, and supports the business's financial health. This approach helps companies remain competitive and achieve sustainable growth.