Opportunities and Threats Analysis

Opportunities and Threats Analysis is a method used in competitive analysis to identify external factors that could impact a business. Opportunities are favorable situations that a company can capitalize on for growth, such as emerging markets or new technologies. Threats are challenges that could negatively affect the business, like increased competition or changing regulations. By recognizing these elements, companies can make strategic decisions to leverage their strengths, address weaknesses, and respond effectively to their environment, ultimately enhancing their competitive position in the market.