Operational Business Intelligence

Operational Business Intelligence (OBI) refers to the real-time analysis and reporting of business data to support day-to-day operations. Unlike traditional business intelligence, which often focuses on long-term strategic planning, OBI helps organizations make quick, informed decisions based on current data. This could involve monitoring sales performance, customer interactions, or operational efficiency. By providing immediate insights, OBI enables businesses to respond swiftly to changes, identify issues as they arise, and optimize workflows, ultimately improving overall performance and customer satisfaction.