Operation Breadbasket

Operation Breadbasket was a civil rights initiative launched in 1966 by the Southern Christian Leadership Conference (SCLC), led by figures like Dr. Martin Luther King Jr. Its goal was to combat economic inequality by encouraging African Americans to boycott and pressure businesses that practiced discrimination or refused to serve Black customers. By promoting fair employment practices and equitable economic opportunities, the movement aimed to improve living conditions and promote racial justice through nonviolent economic activism. It played a significant role in advocating for civil rights within the economic sphere during the 1960s.