operating revenue

Operating revenue is the income a company earns from its primary business activities, such as selling products or providing services. It represents the core money generated from daily operations and is a key indicator of the company's financial health. For example, a retail store’s operating revenue comes from selling goods, while a software company’s operating revenue comes from subscription fees or licensing. This figure does not include money from other sources like investments or asset sales. Overall, operating revenue reflects how successfully a company is performing in its main line of business.