Open Rates

Open rates refer to the percentage of recipients who open an email out of the total number of people it was sent to. For example, if 100 people receive an email and 25 open it, the open rate is 25%. This metric helps measure how effectively your subject lines and sender reputation encourage recipients to engage with your message. A higher open rate suggests that your email resonates with your audience and prompts interest, while a lower rate may indicate issues with the subject line, timing, or relevance. Open rates are a key indicator of email campaign performance.