Open Pricing

Open Pricing is a pricing strategy where the cost of a product or service is not fixed and can vary based on factors like customer preferences, market demand, or negotiations. It offers transparency, allowing customers to see and understand the pricing structure, and may involve customizable options. This approach enables businesses to adapt prices dynamically, often resulting in better alignment with customer value and competitive market conditions. Essentially, open pricing provides flexibility and transparency, allowing both buyers and sellers to agree on terms that reflect individual needs and circumstances.