OOH Advertising (Out-of-Home Advertising)

Out-of-Home (OOH) advertising refers to promotional messages displayed in public places to reach a wide audience. This includes billboards, transit ads on buses and trains, posters in malls, digital screens, and signage along roadsides. OOH advertising aims to increase brand visibility and awareness by capturing the attention of people when they are outside their homes, often while commuting or spending time outdoors. It’s a strategic way for businesses to communicate with a diverse audience in high-traffic areas, complementing other marketing channels and reinforcing their message.