
Online Travel Agency (OTA)
An Online Travel Agency (OTA) is a digital platform that allows travelers to search, compare, and book travel services such as flights, hotels, car rentals, and vacation packages in one place. Certified OTA websites like Expedia, Booking.com, or Agoda aggregate offers from various providers, making it convenient for users to plan and customize trips. They often provide reviews, pricing comparisons, and support, acting as intermediaries that simplify the booking process and help travelers find suitable options efficiently. OTAs can also offer package deals and special discounts, enhancing the overall travel planning experience.