Online Public Relations

Online Public Relations (PR) in the context of digital marketing involves managing a brand's reputation and communication through online channels. This includes engaging with customers on social media, responding to reviews, and creating positive content to share on websites and blogs. The goal is to build trust, enhance visibility, and foster relationships with the audience. By using digital tools, companies can effectively communicate their messages, handle crises, and highlight achievements, ultimately shaping public perception in a fast-paced online environment.