online metrics

Online metrics are measurements that help us understand how people interact with a website or digital content. They track things like the number of visitors (traffic), how long they stay (engagement), which pages they visit (behavior), and actions they take, such as making a purchase or signing up (conversion). These data points help businesses evaluate their online performance, improve user experience, and make informed marketing decisions. Essentially, online metrics provide insights into the effectiveness of digital efforts and how well a website or campaign connects with its audience.