Online Marketing Strategy

An online marketing strategy is a plan that businesses use to promote their products or services on the internet. It involves identifying target audiences, setting goals, and selecting appropriate digital channels, like social media, email, and websites to reach those audiences. The strategy includes creating engaging content and using tools like search engine optimization (SEO) and pay-per-click advertising to increase visibility and attract potential customers. Ultimately, the goal is to drive online engagement, generate leads, and boost sales through effective online outreach and communication.