online influencers

Online influencers are individuals who have built a large, engaged following on social media platforms such as Instagram, TikTok, or YouTube. They shape opinions, trends, and purchasing decisions by creating and sharing content related to topics like fashion, beauty, technology, or lifestyle. Influencers often collaborate with brands to promote products or services, leveraging their credibility and reach to influence their audience. Their impact depends on authenticity, expertise, and connection with followers, making them powerful voices in digital marketing and consumer behavior.