"Online Experimentation: A/B Testing" (book)

"Online Experimentation: A/B Testing" is a book that explains how companies improve their websites and digital products by running experiments. It describes A/B testing as a method where two versions of a webpage—A (the current version) and B (a new variation)—are shown randomly to visitors. By comparing user interactions and outcomes, businesses can determine which version performs better in achieving goals like increased sales or engagement. The book covers best practices, statistical analysis, and how to design effective tests to make data-driven decisions that enhance user experience and business results.