Online Crisis Management

Online crisis management refers to the strategies and actions companies or organizations use to respond to emergencies or negative events that arise on digital platforms, particularly social media. It involves quickly addressing issues such as public relations crises, misinformation, or customer complaints to protect their reputation and maintain trust. Effective online crisis management includes monitoring online conversations, crafting clear and empathetic messages, engaging with affected stakeholders, and providing timely updates. The goal is to mitigate damage, reassure the public, and restore confidence in the brand or organization in a fast-paced digital environment.