online campaigning

Online campaigning refers to the use of digital platforms—such as social media, email, websites, and online ads—to promote a cause, candidate, or political message. It involves targeting specific audiences, sharing information quickly, and engaging supporters through interactive content. This approach allows campaigns to reach a broad and diverse group of people efficiently, gather data on voter preferences, and mobilize supporters more effectively. Online campaigning complements traditional methods, making political communication more immediate, personalized, and measurable.