online audience measurement

Online audience measurement is the process of collecting and analyzing data on how many people visit and interact with websites, apps, or digital content. It helps businesses and advertisers understand who their viewers are, what they watch or click on, and how often they engage. This information allows for better targeting, content optimization, and marketing strategies. Essentially, it provides insights into online behaviors and preferences, helping organizations make informed decisions to improve their digital presence and reach the right audiences effectively.