Omnichannel supply chain

An omnichannel supply chain integrates all shopping and delivery channels—such as online stores, brick-and-mortar shops, and mobile apps—into a seamless system. This allows businesses to fulfill customer orders efficiently, whether they buy online for in-store pickup, order home delivery, or shop in-store and have items shipped to their home. It ensures inventory is synchronized across channels, providing a consistent experience and fast service. Essentially, it connects all sales points and logistics so customers receive their products smoothly, regardless of how or where they shop.