Omni-channel

Omni-channel refers to a seamless shopping or service experience that integrates multiple channels—such as in-store, online website, mobile app, social media, and customer support—so that customers can move effortlessly between them. For example, a customer might browse products online, check availability in a nearby store, purchase through an app, and pick up in person, all with consistent information and service. The goal of omni-channel is to provide a unified, convenient experience, recognizing that consumers often interact with brands across various platforms and devices.